Louise has worked for several marketing agencies helping financial services, government and charity clients grow their businesses. She moved client side to one of the UK’s largest animal charities, The Blue Cross, setting up supporter recruitment and development programmes.
In 2000, Louise co-founded equimedia, a digital marketing agency. Over 20 years, she's worked to grow the equimedia team, nurture talent and develop the agency’s expertise to become the award winning digital and media agency that it is today.
In 2017, the team embarked on a new adventure and acquired Pet Insurance Review. Using her extensive marketing and charity experience, Louise developed the business in US and Canada until it's sale in 2019. She is now committed to supporting pet parents across the UK.
“For me, Pet Insurance Review is an excellent opportunity to marry my marketing experience with the chance to help animals – and I’m excited to get started!”