When my renewal came through from Agria for my 11 year old Lagotto the price had gone up some 22%, I rang them to haggle, it took them 25 mins to answer my call and they would not budge on price. On searching the internet I discovered Lifetime and gave them a ring. My call was answered very quickly by a helpful, knowledgeable gentleman who clearly understood customer service. I signed up straight away for better cover than I was getting with Agria at a price lower than last year's premium. Thank you.