The annual cost is doubled each year. Now stands at £70 per month for my 2 cats because I’ve claimed for them both last year for a few hundred pounds each. Spoke to an adviser but he was unable to tell me what they base the increases on, said it’s their underwriter who does it and you can’t call them. Morethan’s sales tactic is to hook you by offering you a low introductory rate then double it every year thereafter until it’s not worth keeping (mine started at £9 when kittens, now they are age 5).It’s seems underhand. I have cancelled it and will be looking at other companies but banking the £840 annual cost for future vet bills. Very poor business practice.