Found this insurer on line when looking around as our current one had just given us a renewal £190 nearer than previous years with no explanation. We tried other bigger companies, then saw this one & thought it a good idea to try a company that only deals in pet lifetime cover. I won't say it was vastly cheaper but we were impressed with the answers to all our questions, the representative was very pleasant & helpful. As the company only deals with pet insurance & stated that in the event of a claim, their payment turnaround was usually within a few days, we thought we couldn't lose so went ahead with the quote & within seconds received all our documents by email. Hopefully we will never have to put them to the test but feel confident that should we have to claim, it will be dealt with quickly & compassionately