After having their advanced policy for 4 years covering 2 dogs (now aged 4 and 6) the renewal premium increased nearly 50% this year. This is despite never claiming on the policy. Did a quote online using the same details and got a quote for around what it was the year before.
Called and asked why the increase and can I get a requote. They refused to budge or match their online quote so said I would cancel. No attempt was made to retain my custom and they started cancelling it there and then.
Fine. I will go somewhere else and not think twice about using Direct Line for any insurance again.
Clearly I'm not their target customer choice any more and they wanted rid of me or they tried to rip me off with the renewal premium.